Applications Accepted by LTVA through August 25
Aug. 4, 2025 (SOUTH LAKE TAHOE, Calif./Nev.) – The Lake Tahoe Visitors Authority is inviting local non-profit organizations to apply for $85,000 in funding resulting from the 36th annual American Century Championship last month. Applications must be completed by Monday, Aug. 25 by 5 p.m. 2025 American Century Championship Donation Request Application.
As part of the recent celebrity golf tournament, American Century Investments in partnership with the Lake Tahoe Visitors Authority and NBC Sports, is committing funds to area non-profits with priorities based on impact and need regarding youth, environment and community service.
For financial support consideration, organizations must be in South Lake Tahoe, Calif., or in Douglas County, Nev. and meet 501(c)3 nonprofit guidelines. Each group is required to provide an outline of their mission, describe specifically how the donation will be used, and indicate how community impact will be measured. Only online applications will be accepted.
Checks will be presented to recipients at the LTVA Board of Directors meeting, Sept, 11. Since 2009, donations exceeding $2.3 million have been distributed to more than 90 Tahoe area non-profits to assist 12,000+ individuals.
During this year’s event, NBC and American Century Investments continued an annual donation of $10,000 to support the South Tahoe Recreation & Aquatic Center. The initial commitment was made last year in honor of long-time participant Tim Wakefield and his wife, Stacy, who both passed from cancer within five months in late 2023 and early 2024. (For information re: contributions: www.SouthTahoeParksFoundation.org.)
NBC also continued its Gene Upshaw Memorial Scholarship with the Lake Tahoe Community College awarding $10,000 to student Yuliana Rosales towards tuition at UC Davis. Yuli is the first person in her family to have graduated from high school and to attend college.
The tournament also provided $10,000 to the South Lake Tahoe Football Boosters for their ecological efforts during the tournament, raising 2025 local donations to $115,000.
The American Century Championship is conducted annually at Edgewood Tahoe Golf Course in Stateline, Nev. The area’s largest annual special event featured more than 90 sports and entertainment celebrities in a 54-hole competition aired on NBC Sports, Golf Channel and Peacock. American Century Investments, the event’s title sponsor since 1999, continues its role in partnership with NBC Sports, the Lake Tahoe Visitors Authority, Edgewood Tahoe Golf Course and the South Tahoe community. Since its inception in 1990, the American Century Championship has donated more than $8.5 million to local and national non-profits. For tournament information and updates: AmericanCenturyChampionship.
The 37th annual American Century Championship is July 8-12, 2026. For more information, visit: www.AmericanCenturyChampionship.com or www.visitlaketahoe.com.
########
CONTACTS:
Phil Weidinger
dinger@weidingerpr.com
Phone: 775-815-3993
Jenn Boyd Lemming
jennifer@weidingerpr.com
702-278-1932
About American Century Investments – Tournament Title Sponsor
American Century Investments is a leading global asset manager focused on delivering investment results and building long-term client relationships while supporting breakthrough medical research. Founded in 1958, American Century Investments’ 1,400 employees serve financial professionals, institutions, corporations and individual investors from offices in New York; London; Frankfurt; Hong Kong; Sydney; Santa Clara, Calif.; and Kansas City, Mo. Jonathan S. Thomas is president and chief executive officer, and Victor Zhang serves as chief investment officer. Delivering investment results to clients enables American Century Investments to distribute over 40% of its dividends to the Stowers Institute for Medical Research, a 500-person, nonprofit basic biomedical research organization. The Institute owns more than 40% of American Century Investments and has received dividend payments of $2 billion since 2000. For more information about American Century Investments, visit www.americancentury.com.
About the Lake Tahoe Visitors Authority
With more than 75 plaudits and accolades from national media outlets, Visit Lake Tahoe combines the distinctive appeal of two worlds: unparalleled natural beauty and an array of world-class outdoor recreation, entertainment, nightlife and gaming. As a responsible tourism destination, it offers a balanced approach regarding social and environmental impacts to preserve its appeal for generations. For information about lodging, recreation, events, and mindful travel at www.VisitLakeTahoe.com.
About NBC Sports
NBC Sports connects sports fans to the moments that matter most with premier live events, insightful studio shows, and compelling original programming. As the sports division of NBCUniversal, NBC Sports produces, programs, and promotes premier content across numerous linear and digital platforms, including NBC and Peacock. NBC Sports possesses an unparalleled collection of media rights agreements, partnering and presenting many of the most prestigious sports properties in the world: the International Olympic Committee, International Paralympic Committee, United States Olympic and Paralympic Committee, the NFL, NBA, WNBA, Big Ten Conference, Big East Conference, Notre Dame, NASCAR, PGA TOUR, USGA, PGA of America, The R&A, Churchill Downs, Premier League, and many more. It is renowned for making big events bigger and has produced some of the most-watched sporting events in U.S. media history, including Olympic Games, Super Bowls, and Sunday Night Football, primetime television’s No. 1 show for 14 consecutive years.