Applications Accepted by LTVA Through September 10
Aug. 5, 2026 (SOUTH LAKE TAHOE, Calif./Nev.) – Local non-profit organizations are invited to apply to the Lake Tahoe Visitors Authority for $82,000 in funding resulting from the recent American Century Championship. Applications must be completed by Thursday, Sept. 10 by 5 p.m.: 2026 American Century Championship Donation Request Application.
Title sponsor American Century Investments in partnership with the Lake Tahoe Visitors Authority and NBC Sports, are once again committing funds to area service groups with priorities based on impact and need regarding youth, environment and community service.
To qualify for financial considerations, organizations must be in South Lake Tahoe, Calif., or in Douglas County, Nev. and meet 501(c)3 nonprofit guidelines. Each entrant is required to provide their mission outline, specific details on how the donation will be applied, and how community impact will be measured. Applications will only be accepted online.
Awards will be presented to recipients at the LTVA Board of Directors meeting, Oct. 8. Since 2009, donations exceeding $2.4 million have been distributed to more than 95 Tahoe area non-profits assisting 12,000+ individuals.
During this year’s event, NBC and American Century Investments continued an annual $10,000 donation started in 2024 to support the South Tahoe Recreation & Aquatic Center. A baseball themed dedication ceremony was conducted at the new center to honor the memory of Tim Wakefield, a long-time tournament participant and Boston Red Sox pitcher with his framed jersey installed adjacent to the pitching machines and batting cages donated in his name. For contribution information: www.SouthTahoeParksFoundation.org.
NBC continued its Gene Upshaw Memorial Scholarship with the Lake Tahoe Community College awarding $10,000 to student Valery Gonzalez towards tuition at Chico State University. Valery’s educational goal is to earn a Doctor of Physical Therapy degree.
The tournament also provided $12,000 to the South Lake Tahoe Football Boosters for their ecological efforts during the tournament, raising 2026 local donations to $114,000.
The American Century Championship is conducted annually at Edgewood Tahoe Golf Course in Stateline, Nev. The area’s largest annual special event featured more than 90 sports and entertainment celebrities in a 54-hole competition aired on NBC Sports, Peacock and NBCSN. American Century Investments, the event’s title sponsor since 1999, continues its role in partnership with NBC Sports, the Lake Tahoe Visitors Authority, Edgewood Tahoe Golf Course and the South Tahoe community. Since its inception in 1990, the American Century Championship has donated more than $8.5 million to local and national non-profits.
Next year’s 38th annual American Century Championship will be conducted July 7-11, 2027. For more information, visit: www.AmericanCenturyChampionship.com or www.visitlaketahoe.com.
CONTACTS:
Phil Weidinger
dinger@weidingerpr.com
Phone: 775-815-3993
Jenn Boyd Lemming
jennifer@weidingerpr.com
Phone: 702-278-1932
About the Lake Tahoe Visitors Authority
With more than 75 plaudits and accolades from national media outlets, Visit Lake Tahoe combines the distinctive appeal of two worlds: unparalleled natural beauty and an array of world-class outdoor recreation, entertainment, nightlife and gaming. As a responsible tourism destination, it offers a balanced approach regarding social and environmental impacts to preserve its appeal for generations. For information about lodging, recreation, events, and mindful travel at Visit Lake Tahoe www.VisitLakeTahoe.com.
About American Century Investments – Tournament Title Sponsor
American Century Investments is a leading global asset manager focused on delivering investment results and building long-term client relationships while supporting breakthrough medical research. Founded in 1958, American Century Investments’ approximately 1,400 employees serve financial professionals, institutions, corporations and individual investors from offices in Kansas City, Mo.; New York; Los Angeles; Santa Clara, Calif.; Portland, Ore.; London;
Frankfurt, Germany; Hong Kong; and Sydney. Jonathan S. Thomas is chairman, chief executive officer and president, and Victor Zhang serves as senior vice president and chief investment officer. Delivering investment results to clients enables American Century Investments to distribute 40% of its dividends to the Stowers Institute for Medical Research, a 500-person, nonprofit biomedical research organization with a focus on foundational research. The Institute is the largest owner of American Century Investments and has received dividend payments of more than $2 billion since 2000. For more information about American Century Investments, visit www.americancentury.com.
About NBC Sports
NBC Sports connects sports fans to the moments that matter most with premier live events, insightful studio shows, and compelling original programming. As the sports division of NBCUniversal, NBC Sports produces, programs, and promotes premier content across numerous linear and digital platforms, including NBC and Peacock. NBC Sports presents events from many of the world’s most prestigious properties, including the International Olympic Committee, International Paralympic Committee, United States Olympic and Paralympic Committee, the NFL, NBA, WNBA, Major League Baseball, Notre Dame, Big Ten Conference, Big East Conference, Big 12 Conference, PGA TOUR, USGA, PGA of America, The R&A, Churchill Downs, Premier League, and many more. It is renowned for making big events bigger and has produced some of the most-watched sporting events in U.S. media history, including Olympic Games, Super Bowls, and Sunday Night Football, primetime television’s No. 1 show for 14 consecutive years.