Sample Local Flavor
Research by Dr. Paul Piff, Social Psychologist, and his team at the University of California, Irvine, found awe experiences make you 13% more confident in having meaningful conversations. And that's something to toast to. Plan a trip to Tahoe's South Shore this summer, where a sunset dinner gives you more than just delicious food and a beautiful view.
Plan Your Tahoe Trip
South Shore Beer Trail
When there are enough local breweries to create an entire trail, you know you’re doing something right. Explore the South Shore’s beer scene, and it’s beautiful scenery, one frosty pint at a time.
Take the Beer Trail
Beyond Awestruck: The Scientific Search For Connection
There’s no place in the world like Lake Tahoe. It’s jaw dropping. It’s awe-inducing. It’s endlessly magical. And, turns out it’s actually good for you too. During the summer of 2025, Dr. Paul Piff, Social Psychologist and Expert on Awe, along with his research team at the University of California, Irvine, set out to measure the effects experiencing awe at Tahoe have on people’s well-being, connection with the world and desire to protect nature. Follow their journey in the three-part documentary, “Beyond Awestruck: The Scientific Search For Connection.”
Watch the DocuseriesThe South Shore is packed to the peaks with awe. And, by helping protect it with the five Rules to Lake By, you’re also ensuring Lake Tahoe continues to inspire awe, for you and for generations to come.
Read the Rules
