Protect the Awe
It’s a fact: awe experiences on Lake Tahoe’s South Shore leave you happier, less stressed and more connected to the world around you. They will inspire you to protect nature. (We have the research that proves it.) Help keep this winter wonderland awesome with the five Rules to Lake By and ensure Lake Tahoe continues to inspire awe, for you and for generations to come.
Book Your Stay
Catch a Ride
Skip the driving and use Tahoe’s public transportation options. The lake will thank you. Plus, if someone else is driving, you get to gaze out the window at the jaw-dropping winterscape. Yes, you can experience awe while riding in a car.
How to Go Car-Less
Feel the Awe and then Some
Lake Tahoe isn’t just a destination — it’s a jaw-dropping, mind-blowing, awe-inducing experience. It leaves you happier, less stressed and more connected to the world around you. And, with the help of Dr. Paul Piff, Social Psychologist and Expert on Awe, along with his research team at the University of California, Irvine, we intend to scientifically prove it. Keep an eye out for all the fascinating, awe-filled findings from our study as we seek to prove the physical and mental benefits of both awe and the South Shore. It’s going to be all sorts of Awe and then Some.
Lake Tahoe Lodging
The South Shore is packed to the peaks with awe. And, by helping protect this awe-filled wonderland with the five Rules to Lake By, you’re also ensuring Lake Tahoe continues to inspire awe, for you and for generations to come.
Read the Rules
