Prime Tahoe Time

Play in the Snow

It’s a fact: awe experiences on Lake Tahoe’s South Shore leave you happier, less stressed and more connected to the world around you. (We have the research that proves it.) Those first tracks down the frosted slopes, family snow tube races and gondola rides with jaw-dropping lake views: all good for you, mind, body and soul. Sharing awe even boosts social connection by 28% according to research by Dr. Paul Piff, Social Psychologist. Seek these awe experiences and have a one-of-a-kind adventure this winter.

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Things to Do

Discover Something Awesome

Awe experiences can be found at every bend, from the snowy slopes to the wintry backcountry.

Feel the Awe and then Some

Feel the Awe and then Some

Lake Tahoe isn’t just a destination — it’s a jaw-dropping, mind-blowing, awe-inducing experience. It leaves you happier, less stressed and more connected to the world around you. And, with the help of Dr. Paul Piff, Social Psychologist and Expert on Awe, along with his research team at the University of California, Irvine, we intend to scientifically prove it. Keep an eye out for all the fascinating, awe-filled findings from our study as we seek to prove the physical and mental benefits of both awe and the South Shore. It’s going to be all sorts of Awe and then Some.

friends enjoying drinks by firepit at south lake tahoe bar

Aweprès Ski

Relax, warm up and recap a great day on the slopes with some classic après ski fun. Whether you’re near a firepit or at a brewery, raise a glass to winter on the South Shore.

Grab a Drink

The South Shore is packed to the peaks with awe. And, by helping protect this awe-filled wonderland with the five Rules to Lake By, you’re also ensuring Lake Tahoe continues to inspire awe, for you and for generations to come.

Read the Rules