Fall Rules
According to research by Dr. Paul Piff, Social Psychologist, and his team at the University of California, Irvine, experiencing awe boosts your connection to the world by 12%. All the more reason to help protect this awe-inducing wonderland by practicing the Rules to Lake By.
Plan Your Tahoe Trip
Enjoy the View
When better to let someone else drive than when you’ve got the largest alpine lake in North America framed in fall foliage just outside your window? And if you want to walk, bike or scooter around town? Even better. The lake will thank you.
Go Car-Less
Beyond Awestruck: The Scientific Search For Connection
There’s no place in the world like Lake Tahoe. It’s jaw dropping. It’s awe-inducing. It’s endlessly magical. And, turns out it’s actually good for you too. During the summer of 2025, Dr. Paul Piff, Social Psychologist and Expert on Awe, along with his research team at the University of California, Irvine, set out to measure how experiencing awe at Tahoe affects people’s well-being, connection with the world and desire to protect nature. Follow their journey in the three-part documentary, “Beyond Awestruck: The Scientific Search For Connection.u0022
Watch the DocuseriesThe South Shore is packed to the peaks with awe. And, by helping protect it with the five Rules to Lake By, you’re also ensuring Lake Tahoe continues to inspire awe, for you and for generations to come.
Read the Rules
