Summer Rules

Enjoy Tahoe Time

According to research by Dr. Paul Piff, Social Psychologist, and his team at the University of California, Irvine, experiencing awe boosts environmental stewardship by more than 20%. That means the longer you admire the lake glistening under a summer sunset, the more you’ll want to protect it. So slow down, take your time and take it all in. It’s more powerful than you think. Check out the Rules to Lake By and explore the South Shore sustainably all summer long.

Plan Your Tahoe Trip
scenic view of south lake tahoe beach

Ride Windows Down

With views like this, why not let someone else drive so you can focus on gazing out at the scenery? Or perhaps you prefer two wheels and fresh air in your hair? Going from A to B on the South Shore without a car is easy breezy. Plus, the lake will thank you.

Go Car-Less
Beyond Awestruck: The Scientific Search For Connection

Beyond Awestruck: The Scientific Search For Connection

There’s no place in the world like Lake Tahoe. It’s jaw dropping. It’s awe-inducing. It’s endlessly magical. And, turns out it’s actually good for you too. During the summer of 2025, Dr. Paul Piff, Social Psychologist and Expert on Awe, along with his research team at the University of California, Irvine, set out to measure how experiencing awe at Tahoe affects people’s well-being, connection with the world and desire to protect nature. Follow their journey in the three-part documentary, “Beyond Awestruck: The Scientific Search For Connection.”

Watch the Docuseries

The South Shore is packed to the peaks with awe. And, by helping protect it with the five Rules to Lake By, you’re also ensuring Lake Tahoe continues to inspire awe, for you and for generations to come.

Read the Rules
enjoy tahoe time illustration