LTVA Accepting Local Non-Profit Applications For $85,000 in Funds From Celebrity Golf Through Sept. 7

American Century Championship, Lake Tahoe and NBC Sports logos

American Century Investments, NBC Sports, LTVA Providing Donations

Aug. 10, 2021 (STATELINE, Nev.) – The Lake Tahoe Visitors Authority is once again inviting local non-profit organizations to apply for funds resulting from the American Century Championship celebrity golf tournament. The deadline is Tuesday, September 7, 4:00 p.m. (PT) and the application is available at:

As part of the July 2021 American Century Championship, American Century Investments, in partnership with the Lake Tahoe Visitors Authority and NBC Sports, is committing $85,000 from tournament proceeds to organizations located in Lake Tahoe.

The maximum award will be $5,000. Applicants are encouraged to list the organization’s request in one of four categories: 

Category 1 – Organizational Sustainability – Significantly impact growth and stability of the organization. This award is not necessarily project-based but would allow the organization to expand services or increase fundraising capacity, institutionalize systems that help the organization for the longer term as well as to manage its day-to-day operations.

Category 2 – Organizational Impact – Increase number of constituents served.

Category 3 – Community Need – Distribution of services or support as primary goal.  

Category 4 – Scholarships – Individual participation and/or access fees.

For financial support consideration, groups must be in South Lake Tahoe, Calif., or in the Tahoe Township portion of Douglas County and meet 501(c)3 nonprofit guidelines. Each must provide an outline of their mission, describe how the donation will be used and indicate impact in the community.

Recipients will be presented with checks at the LTVA Board of Directors meeting, Thursday, Oct. 14 at 3 p.m.

NBC Sports and Korbel California champagne previously directed an additional $5,000 to Tahoe Wildlife Care as part of the annual Korbel Closest-to-the-Pin contest. South Lake Tahoe Boosters Club also received $8,000 for ecology collection throughout the tournament.

Funds were also distributed to local and national non-profits who staffed concession stands during the tournament.  

To benefit as many organizations as possible, groups that previously received funding during tournament week will not be eligible for the $85,000 pool.

Since 2009, donations exceeding $1.9 million have been distributed to more than 80 Tahoe area non-profits to assist 11,500+ individuals.

The nation’s longest-running celebrity golf tournament welcomed back spectators in 2021 following the previous year’s restrictions amidst the global pandemic which prevented public attendance. Multiple precautions were taken again this year by event officials and sponsors to ensure health and safety for all participants and attendees. Lake Tahoe tourism authorities enacted various “Know Before You Go” protocols, as well as the Lake Tahoe, Take Care Travel Pledge to reinforce mindful and responsible travel efforts.

“Once again, we were able to safely conduct the tournament with our partners at American Century Investments and NBC, while getting back to a sense of normalcy,” said Carol Chaplin, LTVA president and CEO. “We’re also able to continue the tradition of assisting numerous local non-profit organizations due to the generosity of American Century Investments – a major benefit from the tournament, along with the exposure for the destination.”

“We were thrilled by the incredible response we received from the Lake Tahoe community. We couldn’t do this tournament without them,” said Jonathan Thomas, president and chief executive officer of American Century Investments. “Doing good is at the heart of American Century Investments, and we are delighted to support the local Tahoe charities.”

In addition to the local charitable impact, the exposure for Lake Tahoe was measured with substantial ratings as NBC Sports, owner and operator of the championship, televised more than 18 hours of tournament coverage across NBC, NBCSN and GOLF Channel.

The 33rd annual American Century Championship is July 6-10, 2022. For more information, visit: or

Contact: Phil Weidinger, Weidinger Public Relations, 775-588-2412 or

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